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Reinventing a Digital Brand Strategy

20.11.2012 | News

Digital brand strategist Jennifer Wolfe and former US Commissioner of Trademarks Anne Chasser, the leading gTLD digital brand strategy firm, today announced the release of "Domain Names Rewired", dedicated to the News gTLDs.

This book is the first to detail the most critical digital strategies for brands in building and protecting their organizations’ interests. Brands need to engage or they will be left behind, new business models will emerge, There will be new ways of navigating the Internet and accessing communities and apps, and disruptive innovation will result. _ Search won’t die, but it must evolve…
Advice and analysis which recall those given by Open-Root

- Read Digital Journal article
- Order the book

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